Sêr Steilio (10 x 30’) sees 27 children (aged 8-12) from Wales compete to be crowned the nation’s Best Junior Stylist. Working to real world briefs, the junior stylists are tasked with creating a variety of looks for different occasions, from the fashionable to the surreal! In the competition the stylists take part in every stage of the styling process – from sketching to stitching – as they create customized pieces to form the final look. Presented by Mirain Iwerydd and Iwan Steffan, the briefs will include prosthetics and sports kits, through to drag outfits and the red carpet. With help on hand from makeup and hair experts, these mini stylists will transform real-world models from blank canvases into hand-crafted masterpieces. Each new look is then sent down the runway for the chance to bag the Sêr Steilio crown and win a special prize! Each self-contained episode celebrates personal style, creativity, and young talent, whilst emphasising the value of sustainable and repurposed materials. There will also be a series of self-contained masterclasses so viewers can pick up some tricks of the trade – whether that’s how to tie dye a t-shirt or how to create a digital sketch.

The project was initially developed in 2020, with the help of Development Funding from the Young Audiences Content Fund (YACF) managed by the BFI, giving Yeti significant resource for research and development of the series. With S4C on board and a strong proposition, Yeti were able to secure (YACF) Production Funding from the BFI to close financing and begin production. The support from the YACF has not only helped secure a broadcaster for the series but has also created jobs and IP for Yeti in Wales.