Yeti’s Creative Director Sian Price was invited to be part of this year’s Edinburgh Festival Committee – helping shape the programme and narrative around class at the festival. Sian also produced a panel called ‘Opportunity Knocks: How to Survive and Thrive into 2025’ and was part of shaping  ‘The C Word’ panel in its early stages. As a company committed to levelling the playing field particularly when it comes to class, it was fantastic to see this issue being discussed loudly and proudly at the UK’s biggest TV Festival.